ALT for Damerne, 1955, No. 20

I'm a little behind scanning vintage ALT for Damerne (Everything for the Ladies, text only in Danish, unfortunately, but I write small recaps for each photo and hope the scans will inspire you) for you, because I was so excited over our trip to Paris that I had to share it with you first. I scan and publish Everything for the Ladies every second month, this year in the uneven months, but this magazine from the middle of May 1955 is really full of goodies, so I have scanned a lot for you today. :) Remember that everything can be clicked into larger and readable size.

Beautiful cover - I love her makeup:

Summer is just around the corner, so no balcony without flowers:

Bettina wonders was a weekly column. Here she wonders why we always have to be so busy:

I cannot agree more - we should all find time to relax now and then, and do what we want to.

In the binocular was also a weekly page:

Here you'll find great ideas, tips, and advice about this and that. Here is a trick to prolong the little girl's reins in a very smart way. There are tips for sewing an easy cover for the mattress, and a story about a tea pot that was rescue from the bin, because it had a broken handle. I don't think anybody would do this today, but it is a fine idea.

Entrust Yourself to Mrs Nini was also a weekly page:

This week you can read about a mother who worries about the way her teenage daughter dresses, so back then mothers also found their teenage daughters irritating, and there is a letter from a single lady asking everybody to leave the single ladies alone, I think this is still true.

Let's take a look at fashion, where patterns are the latest:

And there is a lovely set from Pattern on Fabric (a set you could sew):

3 good suggestions - I think we can all use good suggestions:

Lovely jackets and sets.

Needlework of the week is this super practical sewing apron, which I am going to make myself one of:

Then you have everything at hand.

If you don't like the bigger project then this tray cloth that says summer might be something for you:

Nice and easy little project.

What a fantastic puzzle sofa this is:

Such a brilliant idea, I wish a furniture company would make it again.

Dinner is served was also a weekly page:

In 1955 money was tight and several goods were still rationed, so the housewife had to serve the dinner in a festive and funny way, and this serving does look very festive ideed.

The titbit of the week is chicken in courtesan:

If the main dish is too small, you can make cheese pancakes as extra:

Short Film was also a weekly column, that showed different subjects from cooking to sewing techniques.

And here is a lovely short story that really catches the feeling of the time, unfortunately in Danish, I know. It is about a young couple with a tight budget, she wants to go on a summer holiday, because they didn't do last year where they got new carpets. But he wants a car, and not just a small, used one, but a brand new smart one. So the question is if their marriage can survive his increasing penny-pinching:

Lovely illustration:

The end of the short story:

And now on to the ads, where I start with some really elegant ones - Opal, my stocking:

Amorette, the choice of the mannequins (with names of mannequins at the top):

You could also choose a skirt from Edelweiss, which is feminine and light as a spider's web:

The joy of giving - back then you also went to the jeweller when giving gifts.

Have you all found this summer's bathing suit? If not, I recommend one from Jantzen:

If you get a figure like that, I'll take several.

Angel Face - America's most sold makeup now in i Denmark:

Back then everything from the US and especially Hollywood sold, most of it was just Danish.

Indoor cosyness with bisquits from Marie Kiks:

You could also choose this trio and intensify the cosyness:

They are all outstanding but together they intensify the cosyness.

If you don't want to work hard making soup from scratch, try Blue Ribbon:

I end with two differnt ads, which I haven't seen before. The first is for the ideal pram:

The other is for the much-coveted rattan cane furniture from Laurids Lønborg:

I wish you all a lovely spring. :)