ALT for Damerne, No. 27, 1955

Well, is that a summery cover page or what? Wow, I love that bathing suit. I've scanned from ALT for Damerne (Everything for the Ladies), number 27, 1955 for you. It is the first magazine published in July 1955. Remember that all scans can be clicked into larger formats. Although it is a Danish magazine, I hope my foreign readers will have fun reading my small recaps and get inspiration from the photos.

In the Binocular is a lovely mix of this and that. This time there is advice on stewed fruit and how to make your own necklace of shells:

Bettina wonders - this time she writes about the weather:

The weather is something we Danes always talk about, perhaps because it is so changing and unpredictable.

Does Kinsey forget love? Perhaps, because it is not just all about sex:

And the article features a photo of my idol, Marilyn Monroe:

How many not so fortunately equipped girls might have envied her? I think back then like now, we admired the stars for their big breasts, lovely curled hair or long legs.

The last part of the article:

Let's move on to fashion , because now it is 25C degrees in the shadow:

I want the check patterned in the middle.

And Pattern on Fabric offered a model for the Mrs and Miss:

You could also send in a coupon to buy these three lovely patterns:

Again the check patterned is my favourit. I really need a check patterned dress in my collection.

Needlework of the week is a pillow with a Chinese man:

I think it will look nice at your summer cottage or in the garden swing.

Within four walls, here you are presented to lovely arrangements if you only had one room:

Here is a colourful and festive collection of recipes for a summer buffet - The Party for the Little New One:

The buffet might of course be great for at lot of other parties than a Christening party.

On to the ads - I have as always scanned a different mix. We have seen Dandy before, but I thought this one with the vaccinated boy was charming:

Here are two ads about how to stay fresh at each end, so to speak:

Don't waste 5 years of your life - use Tampax! And below is Odol mouth water, which I don't think is still available. I think it is funny how much the bottle and the name reminds me of toilet cleaner.

Smelling fresh ... with Sno-Mist powder:

I wonder if a powder deodorant really worked?

A holiday tip:

OB for internal use, to rescue your holiday. OB was also back then the greatest compitor to Tampax.

I love Tosca's ads, they are so stylish and beautiful:

I wish I could still buy the creams. I used them as a teenager and remember them as being really lovely.

Delicious as summer food, OTA's corn flakes:

And here Oxford has conjured ALT for Damernes logo into their own ad, which was all over the last page of the magazine:

 

I wish you all a fabulous summer.