ALT for Damerne, No. 44, 1955

I've scanned from ALT for Damerne (Everything for the Ladies), number 44, 1955 for you. It is the first magazine published in November 1955. All scans can be clicked into larger formats. Although it is a Danish magazine, I hope my foreign readers will have fun reading my small recaps and get inspiration from the photos.

The cover is lovely, but I am a bit puzzled. I think it is very summery:

In the binocular is about this and that:

This week there is good advice on how to make order in your embroidery yarn, how you make your kitchen zink to a baby bath tub, and how you make a shoe shine machine! Gosh! But I think that back then it was really a problem shining all the shoes of a family EVERY day. It is not happening in my house, I can tell you.

Short movie this time shows us three useful news for the kitchen:

An extra thing (a ring) for the beater (I have one in my summer cottage, but I do prefer my electrical mixer), a useful ½ litre measure cop, and a practical skimming spoon.

Gay clothes in dark weather:

(Note the cigaret, you don't see that nowaday in ALT for Damerne og any modern magazine.)

I think it really is what we all need this time of year, and if you cannot afford new things for your wardrobe, you can decorate your old clothes with tassels and be very modern:

Great ideas to the finishing touch, but only one touch:

It must have been the "less is more" in the fifties.

Do like Audrey does:

Audrey Hepburn is still the quintessence of style and elegance so re-do her diagonal blouse shown above.

Pinafore dresses are modern:

Come to bridge - in these three nice dresses, which you could buy patterns to sew yourself:

And Pattern on Fabric offered plaid dresses, because now they are in fashion:

I have also invested in plaid dresses from the fifties this year. I am so in love with plaids this time of the year.

Her corner shows a really nice letter case and a pillow with ruffles:

I think I will make myself the letter case, and have everything conveniently and elegantly in one place.

Remember that both make great gifts:

It is Christmas before we know it.

At the indoor arrangement pages is an article about smart furniture, because the purpose is several purposes:

The armchairs can be made to beds and the little bed table can be made to an extra coffee table:

Very smart in a small department.

On to the ads. I start with an ad for Biodop shampoo that gives you shiny hair without making it greasy:

Note that it looks like a toothpaste tube.

On to a brilliant new idea:

From three flowers, an elegant plastic powder box with cover.

With Max Factor they see red with See Red:

It is the first whole page ad for a lipstick I've seen. And this ad also let us know that there was not only matte lipsticks back then.

Double lovely in Edelweiss that is spiderweb fine and feminine:

Start the day with Vitapan. I didn't know vitamin pills existed in 1955. I thought they came in the sixties, but this ad is proof they did.

Finaly, a compliment - Helfa all day and night:

Another lovely slip.

Nice and soft frotté towels from Veitex:

And no table without mustard from Bähncke. I remember my grandma collected the glasses.

NEW concentrated synthetic dishwasher soap - in a can:

Are you tired:

Dandy - cheers you up.  The tired housewife looks exhausted. Perhaps her husband should invite her out to dinner instead?

Nilfisk news:

 

I've always loved good old Nilfisk, or R2D2, as it was named in our home. And there are no limits for its magic. Just look at the little baby boy vacuum cleaning his toy dog and later he spray paints his real dog's dog house.