ALT for Damerne, no. 5, 1954

I have for years scanned from ALT for Damerne (Everything for the Ladies) from 1955, but this year I have decided to scan from 1954. No particular reason other than for a change, although I don't think it will be that big. Yep, I am a rebel! :)

Let's start with number 5, which was the first magazine in February. All scans can be clicked into larger formats. Although it is a Danish magazine, I hope my foreign readers will have fun reading my small recaps and get inspiration from the photos.

Very nice cover, where you can get the pattern for the lovely sporty blouse:

In the binular you can read about this and that:

This time there is a tip on serving hearts in a different way, good advice on fabric and knits, a clear purse for you purse, so that it doesn't get ruined in bad weather (not a bad idea at all), and advice on how to know the difference from fireproof glass (if it has a matte bottom it is meant for electrical hotplates).

Travel with housewives' league to Rome and the Riviera:

It must have been every housewife's dream.

Glimpse of spring from Berlin:

The geometrical dress at the right is fabulous.

And at the right there is a guidance on sewing a nice bed blouse without pattern:

It is so nice that it can easily be used during the day, depending on the fabric you choose.

Patterns of the week are for those who are busy and chic:

This is an illustration for a novel called The Unrestful Heart:

Fabulous dress. No wonder the main character is nervous about how beautiful the woman is.

Nice, homemade bast lamps are flattering in the living room:

So if you are looking for an old-fashioned lamp, you can make it yourself:

Just look how nice it looks on the little drawing.

Dinner is server:

I love how dinner was served back then. It takes so little effort to make it look nice.

On to the ads. Let's start with an ad for Sanderson cretonner:

Lovely patterns in colours that says "NO" to fading.

Elegant suits in Hartz jersey all year long:

And Cutex Spillpruf, whic we have seen before, but not this one. It contains enamelon, whatever that is.

Here I had a muddy complexion - it is of course past with Tokalon cream:

At the orphanage the children's clothes are sewn and repaired on an Elna sewing machine.

An ouverture to future happiness:

Back then it was high-class to say one came from a home with a piano.

ALT for Damerne, 1955, No. 36

I've scanned from ALT for Damerne (Everything for the Ladies), number 36, 1955 for you. It is the first magazine published in September 1955. Remember that all scans can be clicked into larger formats. Although it is a Danish magazine, I hope my foreign readers will have fun reading my small recaps and get inspiration from the photos.

What a lovely harvest cover:

Bettina wonders:

This time she wonders how difficult it is to have your hair washed (!) when travelling, and you don't know the hair dresser. She also have a story about a poor women who had a hair cut she didn't want due to language misunderstandings.

Speak to me before you hang yourself:

The Priest offer conversations if you are having a hard time:

Today, we consult a psychologist.

A nice little column about the same subject, Therefore, I live ...:

A mother and a nurse tell why they think life is worth living. It is fun to read that back then the mom also thought the world was very materialistic.

In the binocular, that takes up very different things:

This time a handy teenage girl has made an old chair into both a stool and a mirror for her vanity table (back then it was a must to have a vanity table, and I would not do without mine too). There is a tip on how to modernize your old-fashioned candle holders with black paint and there is a nice home made sign saying "we are in the garden". You can buy those premade today.

On to the big "Dressed from top to toe" competetion, which is also mentioned at the cover:

Wow, a leather (!) suitcase full of unthinkable luxuries for your wardrobe. Even a well packed train case from Elizabeth Arden is part of the prize.

And a set of gloves and an umbrella:

If you are not the lucky winner, you can sew yourself a lovely dress with the help from Pattern on Fabric:

Because we all want to be September-chic:

I would love to include the dress at the bottom right in my Autumn/Winter wardrobe.

This nice check patterned jacket-cardigan is also nice to have at Winter:

It is so nice that I didn't know it was knitted until I saw the pattern:

Some beauty tips - The finishing touch:

Which learns us about foundation, powder and drawing of your brows:

September is preservation month, so here are some vintage recipes:

On to the ads - here is a really elegant suit, which is hard to wear out and don't creases:

The most enchanting night gown I've ever had, she says to her friend on the phone:

The best skirts of England:

Elida Gold-shampoo, only one wash is enough.

Indraflex stockings with stretch:

RED: Every day stockings
GREEN: Walking stockings - I didn't know they existed
PURPLE: Party stockings

Panties and girdle in one:

Note that it is panties and not briefs.

Sabrina, brush and comb in one:

And beautiful earrings for beautiful ears.

Stewed apples taste twice as good  ... with Corn Flakes from OTA:

With the modern air tight inner bag of waxed paper.

Fresh like spring water with Pond's cream:

And you say thank you to the hostess with flowers. Fortunately, we still do.

With Emaille you roast and serve in the same dish:

So the food is warm and you spare the dishes.

ALT for Damerne, No. 27, 1955

Well, is that a summery cover page or what? Wow, I love that bathing suit. I've scanned from ALT for Damerne (Everything for the Ladies), number 27, 1955 for you. It is the first magazine published in July 1955. Remember that all scans can be clicked into larger formats. Although it is a Danish magazine, I hope my foreign readers will have fun reading my small recaps and get inspiration from the photos.

In the Binocular is a lovely mix of this and that. This time there is advice on stewed fruit and how to make your own necklace of shells:

Bettina wonders - this time she writes about the weather:

The weather is something we Danes always talk about, perhaps because it is so changing and unpredictable.

Does Kinsey forget love? Perhaps, because it is not just all about sex:

And the article features a photo of my idol, Marilyn Monroe:

How many not so fortunately equipped girls might have envied her? I think back then like now, we admired the stars for their big breasts, lovely curled hair or long legs.

The last part of the article:

Let's move on to fashion , because now it is 25C degrees in the shadow:

I want the check patterned in the middle.

And Pattern on Fabric offered a model for the Mrs and Miss:

You could also send in a coupon to buy these three lovely patterns:

Again the check patterned is my favourit. I really need a check patterned dress in my collection.

Needlework of the week is a pillow with a Chinese man:

I think it will look nice at your summer cottage or in the garden swing.

Within four walls, here you are presented to lovely arrangements if you only had one room:

Here is a colourful and festive collection of recipes for a summer buffet - The Party for the Little New One:

The buffet might of course be great for at lot of other parties than a Christening party.

On to the ads - I have as always scanned a different mix. We have seen Dandy before, but I thought this one with the vaccinated boy was charming:

Here are two ads about how to stay fresh at each end, so to speak:

Don't waste 5 years of your life - use Tampax! And below is Odol mouth water, which I don't think is still available. I think it is funny how much the bottle and the name reminds me of toilet cleaner.

Smelling fresh ... with Sno-Mist powder:

I wonder if a powder deodorant really worked?

A holiday tip:

OB for internal use, to rescue your holiday. OB was also back then the greatest compitor to Tampax.

I love Tosca's ads, they are so stylish and beautiful:

I wish I could still buy the creams. I used them as a teenager and remember them as being really lovely.

Delicious as summer food, OTA's corn flakes:

And here Oxford has conjured ALT for Damernes logo into their own ad, which was all over the last page of the magazine:

 

I wish you all a fabulous summer.